Web Design Bulletin: Visual WordPress Builder, PatientPop, Connect with Video
Cool Tool, Service or Resource
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Web Design Example
PatientPop
This digital marketing agency operates in a very similar manner to my freelancing business – except they work in the medical practice industry and have full-time employees.
Because of their business niche, their client websites often have two features – online booking and HIPAA compliance. These are two things I have no experience with since my clients prefer emails and phone call leads. With that said, I’d bet you could solve the booking problem quickly with a WordPress plugin.
PatientPop’s company website is on a custom-designed WordPress theme with one primary contrast color (bright green).
To promote their business, they run advertisements on YouTube and host weekly webinars. Their primary goal is to get practice owners to sign-up for their free demo, where they will pitch their packages.
How to Find Clients
Roofing Marketing Pros – YouTube Channel
Here’s another digital marketing company on YouTube that is going after roofing contractors. Overall their channel has 27,000 views.
On a platform like YouTube, it’s tough to reach a local audience (without ads). However, if your videos are super-targeted, you can get a massive global reach.
There is no doubt they’ve heard from a roofing business owner somewhere across the country through these educational screencast presentations like the one above entitled, “How to Market Your Roofing Company with Facebook Ads.”
Here is proof from a YouTube commenter, who I suspect is a roofer.
It’s amazing what happens when you commit to promoting yourself instead of blindly hoping the right opportunities will magically find you!
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