Instantly Impressive vs. Consistently Authentic

Be impressive instantly
Be consistently authentic
Both methods get you clients. You can imagine which one I endorse.

Lets start with the method most people think marketing is about...Instant Impressiveness

This is when you work hard to make a great first impression: awesome logo, amazing website, undeniable testimonials, polished videos, perfect products.Unfortunately, trying to be instantly impressive will reinforce a fixed mindset.

In a fixed mindset, people believe their basic qualities, like...