Robust Marketing Plans Are On Multiple Fronts

Today, we are going to talk about the benefits of creating a marketing plan that has a many-pronged attack. What do I mean? Well, sometimes it gets easy to focus on a single marketing medium; let's say Internet blogging. While effective blogging can be a great marketing medium, we miss out on a lot if that becomes the only way we choose to market our books, services and products.

Consider these marketing fronts. We may not try to add all of the marketing avenues at once, but they represent cho...