In Daniel Kahneman’s book, Thinking Fast and Slow, he illustrates an idea we are all too familiar with – but one we ignore far too often.
The first part of Kahneman’s work focuses on the wide array of intuitional biases we possess as a side-effect of how our brains work. These include items such as the Halo Effect, Priming Effect, and the Law of Small Numbers.
The one I want to focus on in this article is as imperceptible as any named effect. It causes us to jump to...
Published on March 13, 2020 06:00