Pandemic-Based Marketing and Other Sundry Stuff
The bandwagon in marketing these past few days seems to be 'self-isolating? read my book'. Initially, I thought I might use a variation, because I'm trying to market the SCIU books right now and it seemed like a fresh take, but I missed the window. Now, mere days later, it's already overused and obvious.
Why obvious? Well, people are trapped at home - whether because they chose to be or they have nowhere to go because their work, their entertainment, their schools, etc. are closed. Of course, they're going to read if they're inclined to read. Otherwise, they'll be surfing the net or watching TV or watching TV on the net.
Me? I'll be reading, of course. And watching TV. And surfing the net. Although right now, being on social media is a minefield of crap. The pendulum swinging between 'don't worry' and 'worry lots' is making me dizzy.
In addition to reading and vegging, I'll be working*. Because that's what writers do. We're already self-isolated 90% of the time anyway. I started in on the edits for Ugly and the Beast yesterday. When I get this done, I'll go back to writing new words - because, at this time, I can't seem to focus on new words while I'm editing. While I'm writing new words, I'll be reading through UatB again, just to make sure I didn't insert new typos while I was fixing old ones. Because that happens.
When I get closer to having UatB done, I'll give you a release date.
Anyway, I'm well here. So is Hubs. If you hear me coughing, it's because I smoke. And I smoke more when I'm stressed. And guess what? This whole thing has me stressed. Which is why I locked my keys in the car on Saturday (see yesterday's post on The Writing Spectacle). Because stress also makes me stupid. Blerg.
Hang in there out there. Check in on any old or infirm people you know because they may not have the resources to weather this shit. And keep your head down. This may get uglier before it gets better.
What are you up to these days? Pandemic-based marketing - yea or nay? Talk to me, folks.
*I'd also go fishing, but it's raining and it's supposed to continue raining through Thursday. Yippee.
Why obvious? Well, people are trapped at home - whether because they chose to be or they have nowhere to go because their work, their entertainment, their schools, etc. are closed. Of course, they're going to read if they're inclined to read. Otherwise, they'll be surfing the net or watching TV or watching TV on the net.
Me? I'll be reading, of course. And watching TV. And surfing the net. Although right now, being on social media is a minefield of crap. The pendulum swinging between 'don't worry' and 'worry lots' is making me dizzy.
In addition to reading and vegging, I'll be working*. Because that's what writers do. We're already self-isolated 90% of the time anyway. I started in on the edits for Ugly and the Beast yesterday. When I get this done, I'll go back to writing new words - because, at this time, I can't seem to focus on new words while I'm editing. While I'm writing new words, I'll be reading through UatB again, just to make sure I didn't insert new typos while I was fixing old ones. Because that happens.
When I get closer to having UatB done, I'll give you a release date.
Anyway, I'm well here. So is Hubs. If you hear me coughing, it's because I smoke. And I smoke more when I'm stressed. And guess what? This whole thing has me stressed. Which is why I locked my keys in the car on Saturday (see yesterday's post on The Writing Spectacle). Because stress also makes me stupid. Blerg.
Hang in there out there. Check in on any old or infirm people you know because they may not have the resources to weather this shit. And keep your head down. This may get uglier before it gets better.
What are you up to these days? Pandemic-based marketing - yea or nay? Talk to me, folks.
*I'd also go fishing, but it's raining and it's supposed to continue raining through Thursday. Yippee.
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