Optimizing Data Visualization for Comprehension, According to Analytics Consulting Manager Malcolm McIlraith of Publicis Media

At a recent talk by Chicago-based data analytics training firm Promotable, data analyst Malcolm McIlraith gave a tactical talk about presenting your data visually. Once you/your team have produced findings, how do you convey them as clearly as possible? Malcolm suggests:
Mind the colors so they more than sufficiently contrast. If you reacted with thats painfully obvious, exactly! When the color contrast is not apparent, it can muddle the findings derived from the data. Retina fatigue ensues.A...