10 Retail Marketing Tips That Will Keep Your Business Running Year Round

All people have to buy things, you can
love it or hate, but you still have to do it. That is good news for business
owners, but the struggle is, how to beat the competition and attract more
customers? Retailers have to be at the top of their game constantly. Otherwise,
someone else might “steal” their customers. We assume your business
is present online since that is one of the most powerful tools for gaining more
new customers. Hence, a lot of our tips will be dedicated to the things you can
do in the online world, but we also did not forget about those tricks that
provenly work in the real world of brick-and-mortar shops.

1.  Google Shopping Campaign is a Must

As a retailer, you need to take
advantage of all possibilities out there, including Google shopping campaigns.
Whether you run an online business or a brick and mortar shop, selling directly
through SERPs is a great way to increase sales. Make sure all product pictures
are of high quality and include promo deals and discounts.

2. Target Your Group
of Shoppers

If your business is still not on social
media, do not wait anymore. Make an account and invest in social media
advertisements. What is so great about them is that you can custom target your
group of shoppers. If you sell fishing equipment, for example, most likely, 90%
of your target audience are males. You can also select the preferred age and
city area, etc. There are so many options for choosing your target group, which
allows you to play a bit until you find that ideal target group.

3. How Can More
People Visit Your Store

Although a lot of shopping happens online, if you have a brick-and-mortar store, it is still important to have buyers who come to visit it. You can create special offers that are valid only in-store, it will increase your storefront traffic. Invest in outdoor business signage that will promote special deals and also promote it online. Offer a free gift; it always works. Or visit https://www.shieldcoart.com for more custom signage ideas.

4. Approach to Locals

Are you a newbie in town, and have no
clue about locals and their customs? It is time to change that. Your store
needs to become a part of the community, relevant for the locals, so they can
get emotionally attached to it. Perhaps prepare small gifts and vouchers for
people from your neighborhood, we are sure you will win them over with these
small gestures.

5. Are You Keeping Up
With Podcasts?

Podcasts are the latest hit in the US,
and they are slowly becoming globally popular since they are so easy to listen
to while driving or commuting. Based on what you are selling, and your target
audience, you can find a niche that is suitable for you.

6. Improve Your
Videography Skills

Are you aware of how many people watch YouTube videos? And not just YT, but videos on social media in general? Facebook and Instagram have both welcomed short videos that could be an excellent way to promote your products and allow potential customers to see them. You can get creative and make funny videos that can go viral in no time, so think about it.

7. Celebrate All
Holidays

Valentines, Easter, Christmas, New
Year, 4th July, Thanksgiving, and even St.Patrick’s day, you have to keep up
with all holidays and if possible, offer different packaging and limited
editions for those occasions. Shoppers love things that have a theme, and any
of these holidays are a great opportunity to boost sales.

8. Impulsive Shopping

Have you ever made an impulse purchase?
Of course, you did, but why? What forces us to spend our money without previous
planning? The sense of urgency. When we have a feeling that something is
quickly selling out, we are more determined to get it. Hence, short-term offers
and specials deals that last only 24 hours or expire soon are a great way to
inspire people to spend more.

9. Plan and Prepare
for Seasonal Peak

What is the busiest time of the year
for your business? Is it Black Friday, summer, winter, or Christmas holidays?
We are sure you know the answer, that is why you need to prepare for that
period on time. Special offers, design, limited products, it all has to be
prepared on time. Because if you are not ready, your competitors will certainly
be.

10. How to Have
Returning Buyers

You need to keep your customers coming
back for more, and remarketing campaigns are exactly what you need to do. If
your product has a lifespan, it means that after a certain time, you need to
remind your customers to repurchase it. Also, if you have other products that
go well with one another, it is always good to recommend them.

The Bottom Line

The goal of every business is to grow,
and you cannot do that if you first do not invest in your marketing. Whether
you opt for just one of these strategies or several of them, you have to keep
in mind that they all need some time to show results. Also, do not forget to
track all the numbers to see how much you have benefited from different
marketing tricks.

Author’s
Bio:

Karen is a BS graduate in Architecture.
Her love in home design brought her to write some blogs that help to give ideas
in their dream house design. She also helps businessmen and entrepreneurs
through writing on how business signs help in building their brand and company
name.

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