The Founder’s Paradox: How to Make Difficult Work Desirable

Difficult work gets a bad rap. Tough to scope, complex to explain, and hard to deliver — I am sure you can think of some projects that would fit this description. When you are deep in it, the effort to break through can be tortuous. But I would wager that these projects are also some of the most impactful too. Either because of what you achieved or what you learned.

Difficult work is often avoided, when it should be eagerly sought out.

As a founder, you not only pursue difficult work but...