Operating in Between Science and Art: Business Analytics Expert Leon Blackshaw, Head of Data Science at IRI, Presents at a Promotable Event

As part of Promotable’s series of talks, Leon Blackshaw, Strategic Analytics Director of IRI, data provider to the consumer packaged goods (CPG) industry, encouraged taking a approach blending science and art when driving value from analyzing data. At a high level, Leon represented the domain of science with a portrait of Einstein (1817–1955) and one of Picasso (1881–1973) representing the domain of art. I recalled these respective, yet iconic, musings:

According to Einstein  “It can...