The Key To Your Personal Brand

If there's one lesson/opportunity when it comes to developing your personal brand, it is to make everything about the people you are connecting to and not about yourself.

In re-reading that first sentence, it's easy to see the true paradox of developing your personal brand. In the end, it's not about you, but rather what you do for others that will really help you build, share, grow and learn. It's a common mis-step to make. All too often people concentrating on developing their personal...