6 Steps To Planning The Perfect Product Launch Event

It’s the 23rd of October 2001. You’re Steve Jobs. In a few moments, you’ll walk on stage and introduce, for the first time, the iPod. Imagine how you feel. The thoughts that run through your head. The excitement. The nerves. Not that long ago, you were run out of the company you created. You came back to save the day, a knight in shining armor. Everyone looks up to you. Most people admire you; their …

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