How To Build An Audience From Scratch

Photo by @dayoldblues on Unsplash(This article was originally written in 2018, updated for 2020.)

Articles on how to build a fanbase tend to cover tactics like Facebook Ads, collaborations & cross-promotions, and SEO (search engine optimization.)

I’ll share my thoughts on those, but let's start with the most important thing:

A true audience gives you their consistent attention.

The best audience to build is a loyal following that has grown to count on you, and therefore, an audience that you can...