Designing Blind - 5 Steps Toward Fostering Designer Excitement

It’s the challenge of creating something that will “wow” and go beyond what a client could have ever imagined possible that is motivating and exciting to me as a designer. Whether it’s a logo, business card, brochure, or website, the designer will most likely be making the “look and feel” decisions for their client’s company. These decisions determine how that company presents itself to potential customers/clients and in some cases before the client ever talks to them.  So, a designer is in essence the first line of communication from that company to the world that can be the determining factor in whether or not a business is successful. That’s a BIG deal, and a huge responsibility if you think about it a minute!  



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