Should we create “irresistible” offers?

Check out the following lines. It’s from a sales page by people I like and respect, but I do want to call out some outdated, manipulative ideas:

You’ll learnsecretsfor sharing what you do that produceinstant trust and desirein your ideal clientsHow to share your story about why you love your work so people lean in and get an“intuitive hit”thatthey needto work with youHow to create your unique, aligned, andirresistible“What Do You Do?” Statement
(I’ve bolded some words and phrases that I’ll...