About Middling

Middlings commonly have a comfortable standard of living, considerable economic security, moderate work + life autonomy and often rely on their own expertise to sustain themselves.



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They place great emphasis on independence, value innovation, respect the non-conformist and have great concerns for the environment. They appear established and well-rounded but, often have insecurities locked within.

Middlings live among us but essentially feel apart from it all. They often ask themselves this:

“Are we just not as happy as those who are much better off in this world?”