A new startup is splitting profits with independent bookstores

A new online retailer called Bookshop is looking to disrupt bookselling. Their plan is to split 10% of all profits among independent bookstores. In exchange, these bookstores will promote Bookshop to its customers.

Seems like a simple strategy, but will it work? CEO Andy Hunter, who is also the founder of Electric Lit and cofounder of Lithub, is the one leading the Bookshop charge. He definitely knows the industry so there’s some hope that a new player can somehow reduce our dependence on Amazon.

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Have you read my novella Thoughts of a Fractured Soul? If you haven’t, here’s a short description:

Corey is reflecting on his life as a teenager who has just had his first child. He relives his story through a series of fragmented memories, pieces of sporadic thought capturing moments of his life as he tries to care for his family. But Corey is failing, and as he continues to struggle he realizes how easily the world can fracture his ambitions and force him to settle for a life of mediocrity. Thoughts of a Fractured Soul pushes the reader to piece together these fragments themselves, and decide on what part of Corey’s conflicting tale can be trusted.

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