Value Clearing House – Summary

Proprietary and confidential information of Lewis Perdue. Not to be disclosed to or shared with third parties without written permission.

 

4 problems:
[1] Corporations have a multi-billion-dollar deferred liability problem in loyalty rewards programs.
[2] Online media is starved for revenues.
[3] The majority loyalty members dislike many aspects of their programs
[4] Credit cards fail most online digital deliverables
1 Solution:
Value Clearing House

VCH is an open, integrated, secure, and block-chain-validated system to transfer deferred rewards liabilities into cost-effective micropayments for online digital goods such as content, games, music, videos, apps, and more.

VCH’s first goal is to solve the crisis in American journalism.

Significantly, the technology and system to accomplish that will open new financial opportunities for all digital goods and can improve nearly every existing loyalty program buy increasing satisfaction, customer engagement, and better accomplishing sponsoring company goals.

(1) Save American journalism

Online delivery has almost wiped out the news media … print and online
Online advertising is no solution. Problem is widespread, not just for newspapers
Something doesn’t ad up about America’s advertising market
It’s a global problem, not just the US
Consumers hate ads
Ads fail: Ad clutter, malware, data costs, slow page loads, and consumer annoyance in digital advertising have driven the rise of ad blockers
Digital ads just are not paying off for digital media
Digital ads mostly don’t work for the paying advertiser
 Subscribers more profitable than ads
Deep discounting subscriptions further devalues news
Begging doesn’t always go over well (Even if you are well-known)

(2) Why is news a good first entry into digital content loyalty payments?

Media need
Consumer demand
Consumer satisfaction: Why  VCH loyalty points work better than credit cards for digital content
Current online credit card payment systems are a hassle  for consumers
Current online payment systems are a hassle for media sites

(3) Why would companies who offers loyalty programs like VCH?

Financial: Improve balance sheet & Income statement
Increase value and usefulness to users
Customer satisfaction: Expiring points and/or rewards seems like theft to customers.
Good PR: Supporting (fill in the blanks: good journalism, entrepreneurs, small business, etc. Especially valuable if points are designated to “media” category).
Promotion: VCH would allow a “gift a friend” ability to transfer rewards.
Promote company as a consumer-friendlu]u innovator
Make a difference/Goodwill: Donate rewards to charity
Be even more indispensible to Millennials and the upcoming iGen while maintaining loyalty of other demographics.

(4) VCH can solve most loyalty program dissatisfaction issues – incentive for corporate participation

 Complexity and difficulty annoy 75%
“Point theft”
Lack of choice
Old Technology
Lack of value
What satisfies loyalty members? How does VCH fit in?

(5) Case history: Starbucks
(6) How does VCH work?
(7) Solving single item sales: The San Quentin digital content wrapper

 

Index of all documents

Value Clearing House – Summary
First goal: save American journalism
Why is news a good first entry into digital content loyalty payments?
Why would companies who offer loyalty programs like VCH?
Case history: Starbucks
VCH can solve most loyalty program dissatisfaction issues – incentive for corporate participation
How does VCH work?
Solution: Monopoly money for Monopoly digital content — The San Quentin wrapper solution


Proprietary and confidential information of Lewis Perdue. Not to be disclosed to or shared with third parties without written permission.