Preferred Reading Method(s) – Survey Results

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Recently in Survey – Preferred Reading Method(s) readers were requested to identify in which format they primarily choose to read. A number of options were presented including the combination of some methods i.e. Paperback + E-Reader; Smartphone + Tablet; etc.

The intent for the survey was to gain grassroots insight and to help authors identify, and provide, the favoured formats. These are the results of that survey.

 

How Do You Prefer to Read?

Respondents were asked to only choose one option.

41.67% – E-Reader

25.00% – Paperback

16.67% – Paperback + E-Reader

08.33% – Paperback + Tablet

08.33% – Computer

It is interesting to see the high level differentiation between E-Reader and Paperback though, when the results for the combined options are taken into account, the overall continuing popularity for paperback remains clear.

There were no takers for:

Smartphone

Tablet

Paperback + Smartphone

Paperback + Computer

Smartphone + Tablet

Smartphone + E-Reader

Computer + Smartphone

Computer + Tablet

Computer + E-Reader

Text or Audio?

85.71% – Text

00.00% – Audio

14.29% – Both

Despite the fact many currently consider audio the growing option for enjoying books, it cannot come as a surprise to see textual reading leading the way and that those who like audio also read textually.

Impact

Most authors should not be surprised by the results of this survey. Undoubtedly, most will already be publishing in paperback and digital formats though, they may be wise to note where someone reads on computer a .pdf format will usually be best.

Readers should note though audio is gaining in popularity it is an expensive option for authors many of whom have little in the way of ready resources.