How to build your company's engineering brand.

If you end up working in an engineering team that wants to accelerate hiring, at some point you’ll hear the dreaded statement, “We need to grow our eng brand.” The method to accomplish that aim isn’t always clear, but the goal: what can we do so that candidates enter our process thinking highly of our engineering efforts?

After participating in a couple of eng brand kickoffs, a common playbook starts to emerge. Since that playbook often gets recreated across each company, I wanted to take...