The New 70/30 Rule of Inventive Thinking

The infamous 80/20 rule seems to permeate business literature. 80% of your profits come from the best 20% of your customers; 20% of your top people drive 80% of your revenue; 20% of your most productive time drives 80% of your productivity.

While this magic ratio applies in many cases, there’s an important new kid on the block when it comes to out-punching the competition, meeting the challenges of the day, and enjoying sustainable success: The 70/30 Rule.

In today’s complex and competitive...