The $.99 Price Point in Publishing

There have been a lot of articles recently, and not so recently, about how much e-books should cost. Obviously this will always be up for debate, but over the course of last year somehow Kindle self-publishers landed at $.99 as the correct answer for now.

Why $.99? Well for starters that's the lowest you can go. There's also a lot of allure in those double digits to the right of the decimal point. Something priced at $1 seems, somehow to our brains, to be much more expensive than something...