For Authors: Advertising, Market Research, and Ad Targeting. A Cat’s Guide to Losing Your Sanity in Several Easy Steps.

Dear humans,

Today, the female has asked me to give the Furred & Frond’s opinion on market research, advertising, and stuff like that to other authors hoping to build a viable career for their books. Honestly, we started laughing when she said that. Then we realized she was serious, and we stopped laughing.

Advertising, understanding the market, and basically… anything to do with the publishing industry is a work-in-progress, much like the progress of the female’s crochet project. She is...