First Impressions

First Impressions

Last time, I talked about a favorite saying I picked up at a writer’s conference.

Do what you love, do what you’re good at, and hire out the rest.

Today’s book digital selling/buying/marketing world presents challenges for authors, especially indie authors. Of course, you hope you have your fan base—people who have read your other books and are ready to buy the next ones. But unless you have a huge fan base, you need new readers.

First impressions are critical. You have...