A major announcement that we intend to file under why didn't we think of this sooner? Seriously, why didn't we? Weird.

Today we are officially launching the newest arm of TBWCYL, Inc., our ongoing and ever-expanding faux media empire and are happy to announce the birth of This Book Will Change Your Life. What does this mean for you? Not much, possibly. Or, maybe it will mean everything. We already endlessly review and blurb about books here, but during a recent TBWCYL, Inc. board meeting we thought why not (1) formalize and brand the reviewing and blurbage process and (2) give this process some sort of home...