Self Promotion, how far is too far?

Going the route of self publishing means I have to self promote as well. The first thing you think of is family and friends as well as social media. Once you've put everything out there you know all the ads start popping up on your device with all these promotion ideas and avenues. Then you start thinking, am I doing enough? To answer my questions there are still steps I want to take. I have a social media page (facebook.com/sheyannewarren.author), which could always have more followers. I have hooked up an authors page for goodreads (goodreads.com/swarren.author) and amazon (amazon.com/author/sheyannewarren. I have a website (swarrenauthor.wixsite.com/warren and am currently working towards getting a domain name. With a domain name, the web designer I am using has different promotions in the package that I don't have access to now. I think in this early stage there is always going to be doubt of am I doing enough or the temptation to spend a lot of money on all the ads coming to my phone. But I have a day job, So I want to make sure I promote smart and not hard all at once. Anyone with promotion ideas for me, drop them below!