What Umno means when they say ‘social media’

During Umno’s recent presidential debate, Zahid Hamidi pointed towards social media as his overarching strategy to win over the grassroots. His campaign ticket did not reference the reforms expressed by the other two candidates, Tengku Razaleigh and Khairy Jamaluddin. Zahid’s instead was an aggressive strategy, which was consistent with how he rebuked other component Barisan parties who had failed to muster enough wins in GE14.

Following that, Puteri Umno also echoed this strategy, harnessing...