That's Intriguing #74: Sam Horn and The Intrigue Institute Announce the 2011-2012 POP! Hall of Fame
Sam Horn's POP! book
The votes are in. We have our winners.
Here are the most intriguing business names, book titles and NURDS (New Words) for 2011-2012 – as submitted by our POP! and Intrigue Institute tribe.
Thanks for your nominations and votes.
The purpose of the POP! Hall of Fame is to showcase
and celebrate the power of creative messaging.
You can have a fantastic product, service, idea or organization -
but if it doesn't have an interesting name that gets your target
customers' eyebrows up – it may never see the light of day.
So, here's to our winners for understanding that POP!ing out of your pack is the first step to catapulting viability, visibility and profitability.
1. A.W Shuck's: If you're walking the streets of Charleston, SC, wondering where to eat, this clever name for a seafood-raw oyster restaurant just might elicit a smile and motivate you to walk in their door and give them your dining dollars.
2. Merry-Okee: How do you expand the multi-million dollar Elf on a Shelf brand? By introducing a Karaoke sing-along book with mike for Christmas.
Hallmark Merry Okee With Songbook
6. CanWich: I can always count on Dave Barry's Annual Gift Guide for a POP! Hall of Famer. Previous winners have been Daddle (a strap-on saddle so toddlers can take a horsy-back ride on their dad without falling off) and Smittens (co-joined mittens so lovers can walk in the snow and keep their fingers warm.)
What's a Canwich? Half can, half sandwich so those messy peanut-butter jelly sandwiches are portable. http://www.miamiherald.com/2011/12/04...
7. Mashable's Top 10 Funniest Auto-Correct Text Mistakes:
"Tell me how you met him."
"We met at a party in December. We were both tipsy and kissed under some cameltoe."
"Well, I guess you'd have to be tipsy to kiss under some cameltoe."
"OMG. Damn that auto-correct. MISTLETOE. We kissed under some MISTLETOE. LOL."
Trust me – if you don't laugh out loud at the Ooops texts on this list, check for a pulse.
http://mashable.com/2011/12/05/damn-y...
And if you're an entrepreneur, author, speaker, business owner, non-profit leader or management/marketing consultant and don't have your own annual Top 10 list, why not??)
8. Tweet Seats: Had a chance to keynote the National Arts Marketing Project convention – and all the buzz was about venue owners finally realizing that providing seats in the back of the theater for people who want to Tweet about the play, concert or dance production they're experiencing is a "rising tide raising all boats" opportunity to scale their virtual audience and promote their productions … for free.
http://artsmarketing.org/conference/a...
9. FatherMucker: "A deeply moving meditation on fatherhood and marriage." Hmmm . . . that could be construed as rather boring. Kudos to author Greg Olear for understanding his novel might never get read if he didn't give it a title that had us at hello, generated rave reviews and produced free national publicity and buzz.
