How to Trust Your Gut

Last year I wrote a book intended to generate business for Flow. When I finished, I had an “oh shit” moment — the book had nothing to do with Flow and wouldn’t accomplish the goal of driving business to the company.

I had spent three days in Costa Rica writing in flow state, and wound up writing about making a social impact in a book called Juice. My gut told me the book was the right move, but my head said I still needed content for Flow. So after-the-fact, I wrote three more chapters and...