I Love Quitters

Having worked for magazines and publishers all my life, I never thought I would start a magazine format in cyberspace. Ilovequitters.com is quite a journey in a brand new world.

In the old days, it would cost millions of dollars for a Conde Nast, Hearst, or Time, Inc. to develop a new product. Very expensive, top of the line consultants would sit around conference tables strategizing for years about how the new magazine would look and what it would say and who would advertise in it. And then they'd spend mucho more dinero on surveys and questionnaires to find out what readers really want and who would buy it. Oh, the cost of advertising for the launch when it got finalized. Oh, the parties. Oh, the anticipation and self congratulation.