Speed Over Perfection: Why Being First to Market is Crucial

The fast-paced business environment is sometimes necessary, especially when making a name and space for your brand. Today’s post is by Francisco Serrano, author of Brain-Ding (CLICK HERE to get your copy). When you talk about branding, you are talking about constant change. This fast-paced environment leaves brand managers with no choice: they need to favor SPEED over perfection. That is, if they want to succeed. Especially when launching products. When innovation is a key element in the industry, processes must be faster. Great businesses such as Amazon understand that decisions need to be immediate and the ability to adapt means the ability to survive. If companies decide to wait until they have the perfect product or service, they are giving their competitors the opportunity to get...



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