How to Write a Good Recipe Book With Sean McCormack, Author and Head Vet of Tails

Sean McCormack

You don't have to write a novel or a 60,000 magnum opus to become an author. Successful recipe books can earn authors a healthy paycheque and build a brand in a way that's just not possible through other forms of media.

Sean McCormack is the head vet for Tails, a pet food company that provides personalised dog food in the United Kingdom and France. He's also the co-author of The Happy Dog Cookbook, a recipe book for dogs.

In this interview McCormack explains:

Why he co-wrote a...