Aim for service, rather than fame.

Photo by Chirag K on Unsplash
There is an unspoken assumption in marketing:

More followers = More clients, more fulfillment, more freedom.

Related assumption: More Money = More Happiness.

These ideas are seductive, because they contain some truth, and they appeal to our human ego. But they come with profound burdens and drawbacks that marketers rarely talk about.

I’ll share with you my experience of getting "more followers", and why that might not be a wise direction to aim for…In the first 3...