10 Customer-Centric Questions to Create Irresistible Value

With our Thanksgiving feasts behind us, ’tis the season of 2020 business planning. Ironically, the theme of gratitude may actually be our best strategy in the new year.

In working with many businesses in different industries, I often hear the same refrains: “we need to sell more;” “we need better marketing;” “we need to cut costs.”

The one theme I hear far less frequently is around being grateful for, and truly delighting customers. In other words, leaders often put their focus on internal...