Let go of “Building an Email List”... instead, build an engaged audience.

Photo by Clem Onojeghuo on Unsplash(Originally written May 2018. Updated Nov 2019.)

“How do I grow my email list?"

A lot of people have asked me this question over the years. They hear from other business experts that growing an email list is the most important thing to do in marketing.

Unfortunately, building an email list is the wrong focus. If you talk more deeply with marketing experts, I think they'll agree.

None of us need an email list. What we actually need is