Buzz Page Case Study
I love the thrill that comes from writing a book, of getting it edited. Then I love the formatting, making it look gorgeous and the cover art that wraps it all up in sexiness. I even enjoy the feedback that comes from the readers that love my books with every review that is left.I've never been much of a marketer. I find it hard to actually promote myself.So, I'm left with the issue of how do I find those readers to enjoy the work I have spent so much time on?I've previously ran preorders with Amazon KDP, the greatest success I ever had was 15 preorders, and that was my first use of the option. I put An Unexpected Revelation: Book Two of The Unexpected Trilogy up for preorder last year, I was bummed to only gain 4 preorders. Sales have done better for the title since, but only just.I was given the opportunity to join a mini course on Buzz Pages with Zero Alchemy. I pulled up my shirt sleeves and gave it my all. What harm could it do to try something a little different to promote my final in my Unexpected Trilogy?Using the Buzz Page information from Rebecca Hamilton of Zero Alchemy I decided I would give preorders another chance and run with it for An Unexpected Hellhound: Book Three of The Unexpected Trilogy. I also made the decision that I would set my preorder up for 99c - a sale price against it's actual selling price of $4.99.I then had to promote my buzz page - yet somehow it was easier to share on blogger posts and in reader groups that I had awesome giveaways for everyone to enter.I had a very limited budget. So, I kept myself to sharing on social media, and setting up a few newsletter swaps to promote my buzz page.I found I had a HUGE increase of preorders, as you can see just here.
Yet I was running giveaways - and the numbers of entries for the giveaways on the Buzz Page, they didn't actually tally up to the preorders.So, what else made the difference?I also used a couple of paid newsletter promotions for An Unexpected Mating: Prequel to The Unexpected Trilogy - a perma free title, which generated some big downloads - or promotions of An Unexpected Bonding: Book One of The Unexpected Trilogy. It's hard to judge whether the money invested in those promotions has been returned, because downloads of a FREE book don't generate sales straight away - although I did find there were a boost in sales of the rest of my series on the days of the free promos.I used five different newsletter promotion services, and found varying results in all five of these services. Since they all ran pretty close together, it was a little harder to define which service had the best success - although I have narrowed it down to two newsletter services that I will use again, Book Rebel and Fussy Librarian.


Published on November 09, 2019 19:25
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