Put a Little Swag In Your Step (2019 edition)

Swag: Promotional materials sent by a publisher or book creator, publicizing a book’s release. May involve both practical and impractical components.

Swag [Informal]: Weird stuff you get in the mail to varying degrees of disgust, amusement, and delight.

It’s swag time, people! Ever since I became a children’s librarian, I’ve been fascinated by this particular aspect of book marketing and publicity. Most books do not get any promotional swag. Those that do often seem like completely random titles. Why this title...