4 Key Parts to Writing Your Amazon Book Description with Bryan Cohen
Hello! Welcome to the
RealFastResults.com podcast! Bryan Cohen
is today’s special guest. Bryan is a USA
Today bestselling author, twice over, and he does really well in staying on
the leading edge of what’s happening in the publishing industry. He’s a co-host on the “Sell More Books”
podcast, and he’s also the CEO of Best Page Forward.
Bryan and his team have written, literally, 2,000 book
descriptions that helped to sell more books, and Bryan, himself, has sold over
100,000 copies of his books. So, to say
that Bryan knows what he’s doing when it comes to selling books and increasing
conversions on his Amazon listings is a massive understatement. It’s incredible to have Bryan on the
show. Welcome Bryan…
Promise: Sell More Copies of Your Book by Working on Your Book Description
Thanks for having me.
If you work on just four parts of your book description, you will
sell more copies of that book for the rest of your career.
Download the Complete PDF Show Notes Free for this Episode
First, you kind of need to know the rules. You need to know what works best in each of
those four parts. In the internet
marketing world, people know a little more about sales pages than they do in
the book world, but we need to treat our book description, the product
description, like a sales page. This
is very different from the way you would think about writing the prose in a
book.
This is the best time in history to become an author because we have huge marketplaces opened up to us to publish to, which is something that’s entirely unprecedented. This allows us to go “toe-to-toe” with the marquee authors of the world and the legacy publishing houses. At the same time, this requires us to be very business-like in our approach to letting people know about our books. You’ve probably heard the term “authorpreneur” before, which implies that you should be thinking about your publishing as though it were a business.
Download the Complete PDF Show Notes Free for this Episode
Discover:
4 parts of a fiction book descriptionThe HookConnecting with the Main CharacterThe Paragraph The Call to Action6 parts of a non-fiction book description Example of Call to ActionWhy you should use bullet points with a non-fiction book description
Download the Complete PDF Show Notes Free for this Episode
Connecting with Bryan
Just email me and my team at Bryan@SellingforAuthors.com. You can get in touch with my staff that way,
and we’ll take a look at your description.
If you think it might need help, but you aren’t sure, just get in touch
with us. If you know it needs help, you
can always go straight to BestPageForward.net and order a description. We’ll do it for you. That’s what we do, and we also offer a lot of
education about descriptions. We have
books out there about descriptions too.
It takes time to learn, just like anything.
We do consider ourselves experts. We’ve put in those 10,000 hours, which is the
old Malcolm Gladwell rule. So, we do
love working on these every, single week.
Either email us or come work with us because we like meeting new people,
and it’s always fun to help authors get more sales!
Resources
Real Fast Results Community
If you are diggin’ on
this stuff and really love what we’re
doing here at Real Fast Results, would you please do me a favor? Head on over
to iTunes, and make sure
that you subscribe to this show, download it, and rate & review it. That
would be an awesome thing.
Of course, we also want to know your results. Please share
those results with us at http://www.realfastresults.com/results?utm_source=rss&utm_medium=rss.
As always, go make
results happen!
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