8 Smart Tactics for Understanding Customer Pain Points

Have you heard of the Wong-Baker FACES® scale? You may not know the name but I bet you would recognize it immediately. This numerical and visual pain rating scale shows several cartoon faces in increasing amounts of pain — from smiling (zero) to crying (10). No matter how young a patient is or what language they speak, they can use the scale to communicate their current level of suffering. 

The first step to alleviating any pain is to understand its severity and document it.

This is not just for the realm of medic...