Sending weekly 5-15 updates.

The trendy thing to do on the internet is to start publishing a newsletter. Trendy enough that even I started sending out my blog posts each week in email format.

I've consistently noticed that emails generate far more discussion than other distribution methods, which really shouldn't have surprised me: I've been sending company-internal updates for some time and they've frequently created important, spontaneous conversations.

About a year ago I started my most recent approach to sending weekly updates to relevant public (within the...