If the email list is king, why did half of mine not know about my book?

I’m in the midst of a book release. This feels like a good time to reveal a fun fact about my book marketing game: according to my most loyal readers, it’s weak.

Since I’m probably in good company with my fellow writers, let’s dig into that.

I don’t mind marketing work but it takes time. For the amount of time I’ve dedicated to marketing Order From Chaos since the ebook came out in May 2018, I’ve gotten very lucky. I always attributed that luck to my existing platform: the readers who already enjoy my...