What I’m Learning About How to Let Go

I have been the senior leader within our organization and have overseen our marketing efforts since our inception. In conversations with others, I’ve learned that it’s not an area all leaders delve into or hold up as important enough to merit much of their attention. As such, marketing often becomes an oversight that is delegated to other employees.

I, however, have always enjoyed my role in our marketing efforts. I’ve come to firmly believe that branding and marketing are critical for organizational s...