������ Brandjacking: Email-based Brand Impersonation Scams Are on the Rise

 

Forty-years-old and still the center of attention, despite younger, sexier competition. It's true: Email marketing is hotter than ever.

But it's also facing a growing threat from email-based brand impersonation scams.

Today, brands can generate as much as $40 in revenue for every $1 spent on email marketing. But without the right protections in place, cybercriminals can hijack or spoof your brand's email domains and launch phishing attacks that hide behind your company's good name. The results can be catastrophic for victims���and for your brand reputation. 

In a recent appearance on the Jim Blassingame Show, I talked about how despite the rise of social media and secure messaging apps, email still reigns supreme as marketing's ultimate killer app. But increasingly, fraudsters are looking to "brandjack" your company's visual identity and reputation in order to swindle businesses and consumers���including your own customers���out of billions.

While Jim's show is targeted to SMBs and startups, the lessons are especially pertinent to larger brands. 

Listen Now: Why Email Marketing is Red Hot for Brands���and the Fraudsters Who Impersonate Them (Part 1)

Listen to Part 1 of that conversation here. In an upcoming post, we'll feature Part 2, which focuses on best practices for protecting your brand, employees, partners and customers from email-based impersonation scams.