How Much Is Apple Worth?

As of October 2019, Apple was worth over trillion dollars. Compared to other tech giants like Amazon, valued at over $869B, Google valued at 863B and Facebook valued at over $530 billion, Apple is primarily a product company, which made 63% of its revenues from the iPhone in 2018.

Part of the GAFA companies
[image error]GAFA is an acronym for Google, Apple, Facebook, and Amazon. Those companies emerged in the 2010s as the most powerful American tech companies.
Apple value proposition
[image error]Apple is a tech giant, and as such, it encompasses a set of value propositions that make Apple’s brand recognized, among consumers. The three fundamental value propositions of Apple’s brand leverages on the “Think Different” motto; reliable tech devices for mass markets; and in 2019, Apple also started to emphasize more and more about privacy to differentiate from other tech giants.
Apple mission and vision
[image error]Apple mission is “to bringing the best user experience to its customers through its innovative hardware, software, and services.” And in a manifesto dated 2009 Tim Cook set the vision specified as “We believe that we are on the face of the earth to make great products and that’s not changing.”
Apple evolution
[image error]In this infographic, you can appreciate the evolution of Apple by looking at how its central products sales evolved in the decade 2008-18.
Apple business strategy
[image error]When looking at the Apple Business Model, it is easy to assume that it is solely a product company, which sells devices that are beautifully crafted. However, there would have been no success for the Mac without its OS operating system. There would not have been iPod success without iTunes. And no success for iPhones without the Apple Store. What’s next for Apple’s success?
Apple distribution strategy

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References:

Source Data Market Caps: Yahoo Finance.
Source Data Revenues and Breakdowns: Apple Annual Reports 2017,2018.

Read next:

Apple business model
Apple business strategy
Apple distribution strategy
Apple value proposition

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