Talking about Titles

In many of my manuscript critiques, I discuss the importance of titles. As a matter of fact, the only part of a story posted for my Picture Book Peek Weeks is a working title. I understand that titles submitted are often not finalized - maybe a first thought or afterthought. Perhaps the writer intends to go back and spruce it up later. But often, writers refuse to put much effort into titles. Why waste time when an editor will probably change it?

Remember the old saying? You only get one chanc...