Marketing for 2012: Be Willing to Make Changes

A new year brings the promise of change – and, while many people are uncomfortable with change, for a business person change can be very good.

When it comes to marketing, even if certain elements seem to be working, are you able to improve on these elements by making changes?

Or are you so emotionally connected to the past and the present that you are unable to make changes?

I frequently recommend the book MINDSET: THE NEW PSYCHOLOGY OF SUCCESS by Carol Dweck. In the book the author explains that you have to be willing to fail in order to succeed.

What does this mean?

It means that you have to be willing to try new things, even if they do not work out, in order to have the possibility of moving forward into success.

Here at Miller Mosaic we are in the midst of many changes.

One such change is that we are applying for certification as a women-owned business. This is a process that has gone on for many months. We are hopeful that in the beginning of 2012 we will achieve this certification.

We also continue to look for new opportunities to use our marketing and social media expertise:

We will soon launch www.UnderstandFrenchLikeaNative.com plus the first ebook, HOW TO SUCCEED IN HIGH SCHOOL, in my three ebook series is due to be released from Hyperink any day now (see www.phylliszimblermiller.com/how-to-succeed-ebooks/)

What changes are you committed to making for the new year? Are you willing to try new social media sites and, perhaps, blogging to connect with your target audiences?

If you are a book author, have you identified your target audiences and do you have a self-hosted website on which to promote your book?

A new year is an exciting time to review the past and plan for the future. If you need help with this, email me at pzmiller@millermosaicllc.com

Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from The Wharton School and is the co-founder of the marketing consulting company www.MillerMosaicLLC.com, which helps clients effectively use social media and other online marketing strategies.

Visit Phyllis' Google Plus profile.

Check out Phyllis' books and other projects at www.PhyllisZimblerMiller.com