Using Email Marketing? Then Get This Book

I can’t speak highly enough about an email marketing book I just finished, Newsletter Ninja.

I first learned about it in one of David Gaughran’s newsletters. (Seriously, you need to subscribe to it.)

David said that it was the best book he read in 2018. Well, he wrote the forward to it and had taken her course so it makes sense he’d be plugging it.

But, honestly, I think he would have promoted it anyway.

Here’s the review I wrote on Amazon after reading this book:

When new authors write their first book, they rush to social media. What they should be doing is rushing to establish an email marketing program. But before doing so, they need to read this book. It is the bible for email marketing for writers. BTW Authors also need social !media but they should never neglect the importance of email marketing. This book is lively, engaging, full of great tips, and includes resources. It covers everything.

The best way to persuade you to grab a copy of this book NOW is to share some excerpts. But I don’t want to do that to the author.

Book Filled with Email Marketing Gems

And if I were to include excerpts, I would do a disservice to the book. It’s filled with gems from start to finish. But I will include this quote:

“First, you are not selling what you think you are. Second, if all you’re using your list for is selling, you’re doing everything wrong.”

There’s so much more to this book.

Note: The author does not recommend one email marketing service over another. I do: MailerLite.

Tammi Labrecque is a genius at email marketing.

Now get the book!

Some Email Marketing Advice from Yours Truly

I included these tips in a post two years ago (actually I edited them a bit). a

This is how you collect list for your email marketing program:

Sign up for an email marketing application such as MailerLite (love it!), Constant Contact (I don’t like it, but plenty of people do), or AWeber (many people love this application).
Establish a newsletter schedule and stick to it. If you don’t want to send newsletters – and I don’t blame you for deciding this – then collect email addresses for your blog subscription. Don’t use an RSS feed subscription program that doesn’t allow you to identify who’s subscribing to your blog because that would be pointless, and a huge waste of an opportunity. So avoid apps such as Feedly.
Use your email list to send quality content to your readers on a regular basis. The content you select will depend on your genre and niche.
Offer the best giveaway you can create. You’ll notice that on this website, anyone who signs up for my email-based social media course (1st freebie) receives a 65-page ebook on Twitter (second freebie). Yes, I offer two giveaways. You’re worth it!