How to generate sales leads for a small business

To generate sales leads for a small business, you need to follow a version of this sequence.

Determine what you want your sales lead to do

Lead generation funnels are built bottom-first. Is this lead going buy now, call you, email you, book a demo…?

Choose your lead source

Will you be pursuing traffic from Facebook, LinkedIn, SEO, Google Ads…?

Create your offer

Next, you need an offer that will compel your lead to do what you want them to do.

Decide on your single call to action

Give a lead multiple options and you’ve created a sieve not a funnel.

Get your copywriting in order

The copywriting on your landing page must drive the lead to the conclusion that your call to action is the logical next step for them.

Generating sales leads for small businesses will cost money

If leads were beating a path to your small business without any effort on your part, you wouldn’t be reading this page to generate sales leads for your small business. Even if it’s just your time, you need to have a budget for generating sales leads.

If your plan is to create an online sales funnel to generate leads, your copywriting is going to be critical.

Put simply: the copywriting on your landing page is the only way to get a return on your investment in advertising or marketing that drives leads to your website.

You can send the hottest, most bothered traffic in the world to your website, but if those people aren’t persuaded by your copywriting, your money is wasted.

The first four steps in creating a sales lead funnel for a small business are critical. Your thinking here must be sound. But without persuasive copywriting, you won’t convert any of the leads you generate.

Who can help a small business generate leads?

Digital ads agencies are on the front lines of bringing in sales leads for small businesses. Their expertise in generating sales leads for small business tends to be in locating and collecting the right visitors to your website, whether they’re coming from Facebook, Google or elsewhere.

What happens after those leads are on your site, however, will be determined by your copywriting, which is why you should either have a specialist write your landing page or at least review the copywriting on your landing page.

The whole process of ensuring as many leads as possible convert to business is called conversion rate optimisation (CRO).

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Recommended reading on how to generate sales leads for small business



10 Ways to Generate Sales Leads if You Don’t Have Marketing Support (from Hubspot)How to Get Sales Leads Online Fast (Tips for B2C) (from Crazy Egg)

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