Creating An Elevator Pitch For Your Author Platform

We talk a lot about needing an "elevator pitch" for your book. It's the concept that if you were stuck on an elevator with a publisher, agent or anyone who could help you sell your book, how could you, in thirty seconds, convince them to consider your book. That's the approximate time you have from the time the elevator doors close to the time they reopen and person steps off.

You obviously don't have time for a full blown presentation of your book, so you have to tell the whole story in just...