“Ride” Sharing

“How’s the ride?” That’s a question airline pilots often ask of one another and of ATC. We are referring to turbulence that affects the smoothness of our flights. According to this video (linked below) a new Delta Airlines “app,” crowd sources turbulence information from all Delta flights and helps pilots find the smooth air. If it works, this is a touch of genius!

Since the implementation of aircraft with flight management computers, that continually record the outside air temperature, wind, and pressure, I used to wonder why all airlines weren’t selling this data to the meteo departments in the hope that it would help come up with more accurate forecasts.
Does anyone know if that might be happening anywhere, yet?