The Product Manager vs. the CEO vs. the CTO

Do you like tennis? If you like watching it live, you know that it is best to sit behind one of the players. Because if you are at mid-court, you may get dizzy snapping your head back and forth to follow the ball. And if you are a product manager caught watching angry volleys between a CEO and CTO, you also know the whiplash feeling. 

So how do you avoid becoming nauseous when the CEO and CTO are engaged in vigorous competition?  

Tension between different function areas is not unique — esp...